Business Kolding invites to a workshop on how to find the right price for your product or service. How do you set the right price for your product or service - and convince customers of its value?
Pricing is not just about costs and competitors. It is about understanding the value you create for your customers and how to turn that value into sales.
What you will learn:
Pricing strategies: Cost-based, competitor-based and value-based pricing.
Customer value: Identify your Key Selling Points (KSPs) and Unique Selling Points (USPs).
Pricing psychology: How pricing influences customers' buying decisions.
Pricing models: Different ways to price your products or services.
Sales: How to communicate value and turn customer interest into sales.
The workshop combines short presentations, practical examples and hands-on exercises. You will work with your own business idea and get specific tools to improve your pricing and sales approach.
Presenter
Anders Nielsen has more than 28 years of experience in sales and service and is currently working professionally with organizational development.
The workshop will be presented in English.
